Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

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The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn:

Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience
How to leverage first-party data for better brand experiences
How to create more seamless marketing-to-sales hand-offs at scale

April 19, 2023 at 11:00 am PT, 2:00 pm EDT, 7:00 pm BST

Brought to you by:

Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Kristin Hess

Kristin is a B2B marketing leader who has worked across multiple industries to connect with customers and grow innovative brands. She leads vertical marketing at Drift, where she is currently focused on developing go-to-market strategy and driving results for manufacturing and financial services customers. Her background is in marketing and product marketing, where she has driven pipeline and market share for companies from start-ups to enterprises.

Will Lyon

Will is a seasoned GTM operator with experience within the B2B marketing and sales technology and professional services space. Will is currently Head of the Vertical and Segment marketing team at 6sense, charged with strategic expansion within growth verticals and key segments. Will is also a Venture Partner at Lorimer Ventures, a Brooklyn-based venture capital fund that backs bold entrepreneurs building exceptional B2B SaaS startups. Will holds dual degrees in Business and Political Science from Washington and Lee University and lives in Brooklyn, New York.

Manufacturing Technology Today