Corporate Strategies
Gary Mintchell
SEPTEMBER 12, 2024
As CEO of Starbucks, Howard Shultz’s vision was to make the cafes a warm and welcoming place for coffee and conversation. I’ve noticed for the past three years or so how the new CEO remodeled the cafes to make the furniture more difficult for sitting, turned the air conditioner to a lower temperature, and cranked up the music volume. All things to make them less inviting for customers to stay encouraging rather to “grab and go.
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